Perfecting a wider vocabulary in English is always challenging. That is why the British Council, the world's largest English-language teaching organization, has developed a new App that turns our everyday surroundings into a powerful learning tool. Now mastering a wider vocabulary is as easy and as fun as taking a photo.
The ‘Know Your English’ banner allows user to highlight any word within the page where it is ran and reveal in real-time the meaning behind the word. It also provides the audio pronunciation to help learners overcome the barrier of an unfamiliar word.
Research says that 86% of men give women the wrong gift.
Zalora, Asia’s leading online fashion retailer portal embarked on a mission to solve this age-old problem and created the Gift Buddy. A first-of-its-kind retargeting router that tells men what their women want.
Traditionally, retargeting banners are only retargeted at the users. With our proprietary retargeting router, it can now retarget their partners.
So when a woman added items to her wish list on Zalora, we told her partner about the products she liked through web banners that’s targeted specifically at him.
The Halloween Horror Nights 5 is an annual themed event in Resorts World Sentosa. The website is designed around the haunted houses and each of the 5 houses its own interactive experience. There’s a parallax horror comic, a 3D tunnel that activates your mobile phone, and more. The website also pulls in personal information and friends from the users’ Facebook to create a personalized experience.
The #SoundofSingapore is Singapore’s first-ever, fully crowdsourced iconic soundtrack that captures the essence of our little red dot. It’s made up of an array of iconic Singapore sounds, be it the sound of the MRT doors closing, or the sound of your favourite local dish getting stirred up in a wok. 50 submitted sounds will be chosen to create the final track, which will become our present to Singapore and all Singaporeans this SG50.
In 2014 Horlicks launch the Horlicks School Journey Initiative. This program strives to help make the journeys kids take to school easier, faster and safer, all around the world – because 57 million children lack access to an education. In collaboration with a trusted NGO partner, Horlicks implemented substantial change, building a school-prep center, hiring a specialist to groom village kids and even securing a boat for their journey.
By documenting every step of the way – the backstory to the project, branded documentary videos in multiple episodes, social media posts and regular updates, media events, online banners – Horlicks ensured a constant flow of meaningful, interesting and engaging content. Giving mothers new reasons to think about, talk about, and engage with the brand.
Go Places with YOGA is Lenovo's very own reality entertainment program that is screened online through its social media channels. The campaign includes casting for participants, through Lenovo's own Facebook fans across 6 countries in ASEAN and to get the fans involve to help us plan the race locations and possible challenges.
The 6 selected fans will take part in a race across Seoul in 3 days and the race includes brain teasers, food challenges, treasure hunts, etc. They will have to use their wits and he YOGA Tablet to find hints, navigate, speak to the locals and complete missions; Showcasing how the Yoga Tablet can be utilized to realistically tackle challenging travel-related scenarios.
To engage directly with their millennial customers, Lenovo took on an unconventional marketing approach to promote their brand new Lenovo Tablet.
Designed as an online, highly-interactive video experience, The Swap campaign utilises a simple barter system that lets the audience propose the equivalent exchange value to Mr. Barter, in hopes of getting the Lenovo Tablet.
Most people wander into a pet shop oohing and aahing over the cute puppies without thinking about where they came from. This means that the cruel practices in puppy mills where dogs are treated like breeding machines, forced to reproduce over and over again in terrible conditions for profit are not widespread knowledge.
To help raise awareness about the cruelty behind the pet shop window, we created Pawfect Pets, a bogus online pet store, lured potential buyers in and used the same adorable puppy often found in pet shops to tell of the horrors happening in puppy mills.
